Zeev Farbman Takes on Real-Time Diffusion Models

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Zeev Farbman Takes on Real-Time Diffusion Models

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What if video wasn’t a file you export, but a service that responds to every viewer in real time? In this episode, Eden Shochat talks with Lightricks co-founder & CEO Zeev Farbman about LTX 2, their real-time video diffusion model that runs on edge devices (phones and gaming GPUs) instead of giant cloud data centers. They break down: Why “every pixel is programmable” is the real story behind diffusion models How we got from Facetune to a real-time video engine Why edge AI might beat cloud APIs for the next wave of products China’s open-weight strategy vs the West’s closed, API-first approach What happens when you can personalize every ad impression with generated video Why foundation models are a fast-depreciating asset and where the real moats will be How Lightricks thinks about being both a product company and a platform/API The coming shift from blank 3D scenes to “never start from scratch” creative workflows The sci-fi idea from Neal Stephenson’s Diamond Age that Zeev would build as a startup today If you’re a founder, engineer, or creator thinking about the future of video, gaming, or adtech, this episode is a playbook for what’s now possible when real-time, per-user video runs on everyday hardware. Please rate this episode 5 stars wherever you stream your podcasts!

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