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Podcast Summary: In this conversation, Will Clarke is joined by Yulia Niko as she opens up about leaving a law career behind to fully pursue music. She shares how trusting her instincts, building community, and staying original helped her create a sustainable career without chasing trends or viral moments. Yulia also reflects on touring, social media pressure, hit records, and the importance of strategy in the modern music industry.

Who is Yulia Niko: Yulia Niko rose to global prominence through releases on influential labels like Crosstown Rebels and Watergate. She has been immersed in music since her teens, later moving to New York to study production and build her career. Now a globally recognized artist with an extensive touring schedule, Yulia released her debut album TWINSOUL in March 2024, marking a major milestone in her journey. Her melodic sound moves between house and techno, channeling the emotional and transformative power of electronic music on dance floors worldwide.

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