In this episode of Yours for the Making, Robin Johnson speaks with Brandon Collins of Crabtree and Hargreeves about building a profitable bespoke kitchen and furniture business in the UK. Brandon shares how he transitioned from antique restoration with his father into high end bespoke kitchens, how he named his company for brand positioning and search clarity, and why hand painted finishes outperform spray finishes in durability and long term maintenance.
He explains how investing in CNC machinery and Cabinet Vision software improved accuracy, efficiency and client communication, and he discusses pricing, managing growth, recruiting skilled cabinet makers and protecting craftsmanship in a technology driven world.
This episode will resonate with furniture makers, joiners, kitchen designers, cabinet makers and small workshop owners who want practical insight into scaling a bespoke furniture business while maintaining quality and creative control.
Key Topics Covered
• Transition from antique restoration to bespoke kitchens
• Brand naming strategy for cabinet makers and furniture businesses
• Hand painted kitchen finishes versus spray finishes
• CNC machines in small woodworking workshops
• Using Cabinet Vision software for cabinetry design and production
• Growth challenges in bespoke furniture businesses
• Pricing, margins and workshop efficiency
• Skills gap in cabinet making and joinery
• Human judgement in bespoke craftsmanship
• Client expectations in high end kitchen design
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Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.
Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.
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Key Moments:
00:00 Brand Origin and Business Evolution
03:25 Transition from Antiques to Bespoke Furniture
06:26 Challenges and Opportunities in the Furniture Industry
15:27 Hand-Painted Finishes and Quality Control
24:32 Technological Advancements and Efficiency
55:24 The Role of Technology in Bridging Skills Gaps
55:47 The Importance of Creativity and Craftsmanship
56:05 The Future of the Furniture Industry
56:26 Advice for Aspiring Furniture Makers
01:00:21 Final Thoughts and Contact Information