You're Either Relatable or You're the Expert
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You're Either Relatable or You're the Expert
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About this listen
There are two ways to position yourself online.... relatable or expert. Most people try to be both and end up confusing their audience. In this episode, I break down when each position works, how to sell from each one, and why you need to pick a lane (at least for 90 days). If you're struggling to convert or feeling like your messaging is off, this episode will give you clarity on how to show up and sell with confidence.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.