Let’s get real for a minute. Nothing stings quite like getting left hanging by a podcast guest, right? Guest now shows are frustrating.

I heard someone talk about his no-show problem, he tossed out this idea of a $500 cancellation fee.

That's not gonna work, folks.

Life is unpredictable—people get sick, kids break arms, and sometimes, they just don’t feel like it. Instead of turning into the Podcast Police, we suggested a friendly reminder email on the day of the interview. Make it personal. Because who wants to show up for a chat with someone who just sees them as a dollar sign?

This episode also gets into the value of knowing your audience and picking the right guests. I mean, if you’re getting ghosted left and right, it’s time to take a long, hard look in the mirror.

Maybe you’re not asking the right questions, or maybe your guests just don’t see the value in chatting with you. And hey, interviews are great for networking, but they can also lead to a mountain of editing.

So, weigh your options. A solo show might save you time and make you the star of the show! Just remember, if someone doesn’t want to be on your podcast, they shouldn’t feel pressured to say yes—because being polite is not an excuse for wasting your time.

1. Scheduling conflicts are inevitable; life happens, so prepare for guest no-shows.
2. Sending a reminder email on the day of the interview can really help confirm attendance.
3. Charging a cancellation fee might not be effective if the guest doesn't care about your show.
4. Building a network is crucial; follow up with guests even after the interview is over.
5. Solo shows can save time and often allow for more creative control than interviews.
6. Guests rarely promote episodes, so don't rely on them to grow your audience.

1. schoolofpodcasting.com
2. Tidycal (one time fee scheduling tool)

I saw on Reddit where someone was potentially making the classic blunder of podcasting: mixing unrelated shows into one feed.

You know, like if you went to a restaurant for a burger but ended up with sushi on the same plate. I point out that our buddy Joey has a bi-weekly podcast that covers both video games and TV shows. With a measly two downloads per episode, Joey's mixing it up like a bad cocktail.

The main takeaway? Split those shows!

Seriously, if someone clicks on a gaming episode expecting a deep dive into Mario Kart, they don’t want to suddenly hear about the latest Netflix binge. We’re all about giving the audience choices here, folks.

Keep it simple, keep it focused, and let them pick what they want to listen to. It’s like letting them pick their own adventure instead of forcing them to read the whole book. So, if you’re in this boat, don’t wait for a big audience to fix it. Tweak it now, while the stakes are low.

Trust me, you’ll thank yourself later when you’re not scrambling to split your shows down the line. And with the right media host, like Captivate or Transistor, you can have multiple shows without breaking the bank. Why wait until it’s a mess?

Takeaways:

1. Don't make the rookie mistake of merging unrelated podcast topics into one show, just don't.
2. Split your podcast episodes into separate feeds to give listeners their power of choice, ya know?
3. Tuning your podcast like a guitar should happen when you have fewer listeners, not a packed house.
4. Using the right media host can save you from the headache of splitting up your shows later on.

School of Podcasting

Captivate

Transistor

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Hey, it’s Dave Jackson. In this episode, I’m talking directly to those of you who want to start a podcast but feel paralyzed by fear, perfectionism, or that nagging voice telling you you’re not good enough. I share my personal tips for getting your content out of your head and into the world—without letting things like criticism or imperfect editing stop you.

I start by reflecting on a post I saw on Reddit, where someone struggled with overthinking, fear of criticism, and worrying about making mistakes. This resonated with me because I've definitely felt the same way. I break down how I personally organize my thoughts: writing a blog post, reading it several times to get the overall message, and then distilling it into bullet points I riff on while recording—just like I’m talking to a friend across the desk.

I address the big question: do people actually care if you ramble, or if your audio isn’t perfect? The truth is, people only care if you waste their time. An “um” here or there isn’t the problem—what matters is not losing their attention or making the show all about you with no lesson or value.

I also highlight the importance of starting small and being okay with imperfection. Your first episode won’t be as good as your tenth, and that’s totally normal. Focus on your audience and what they need to hear, rather than dwelling on your own fears.

I even recorded this episode while I had a cold—proof that you don’t have to be perfect to provide value! If you need feedback, consider joining a listener party at the School of Podcasting, where you can get constructive, uplifting advice on your episode before going live.

If you want help or someone to listen to your work, visit schoolofpodcasting.com and use the coupon code "listener" for a discount. Thanks for joining me, and remember: don’t let perfectionism keep you from creating a truly great podcast. I’d love to see what happens when we work together.

This is what works for me.:

1. Write a blog.

This helps me figure out what I'm trying to say and how I want people to feel.

1. Read Your blog Three times.

This helps you get it into your brain. Not to memorize, but to "get the gist of it." Do not cheat. read the whole thing from top to bottom three times.

1. Boil it down to bullet points

This is the map to attempt to keep you on track

1. Press Record and Talk To Your Friend

Much like a phone call, press record and talk to the invisible person on the other side of your desk and "riff" on your bullet points.

1. Edit

Anything that went off the rails too much, edit out. That starts with knowing who you are talking to.