Your Offer Is Your Positioning: Selling in the Post Scope Era
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Your Offer Is Your Positioning: Selling in the Post Scope Era
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About this listen
Your Offer Is Your Positioning: Selling in the Post Scope Era
Resources:
Services Stack:
https://dogoodwork.substack.com/p/the-service-stack-what-remains-when
The New Value Quadrant
https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price
00:00 Budgets Tighten Up
01:54 Entering Post Scope Era
03:51 Outcomes Over Deliverables
05:36 Scope Creep vs Partnership
06:41 Clients Buy Safety
09:33 Who Cares Positioning
11:17 Offers Communicate Value
15:46 De Risk The Journey
20:23 Underpricing Backfires
22:27 Return To Bespoke
24:06 Belief Is Differentiator
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.