I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January and February.

That gap between when the marketing happens and when the bookings land is the thing most photographers miss. And it's exactly what this episode is about.

If you're in a busy season right now and you're not thinking about what happens next, or if you're staring at a quiet calendar wondering how it got this way, this one is for you.

In this episode:

• Why the feast and famine cycle is not about how hard you're working (and what it's actually about)
• The 4 to 6 week marketing lag and why your empty calendar is never about now
• What a National Love Your Pet Day giveaway brought in, including one client who spent $6,000 and another who spent $3,980
• Sharon Canovas's story: how a stunt performer in Hamilton, Ontario went from scrambling for bookings to a fully booked spring by planning her whole year in December
• The one action to take this week, depending on your season and hemisphere

• The Pet Photography Marketing Systems Workshop starting 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET): https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop
• Sharon Canovas's episode: From Overwhelmed With Marketing to Fully Booked for Spring Listen on Captivate | Listen on Spotify

Write down your next peak booking window. Count back four to six weeks from that date. That's when your marketing needs to start. Not when the season arrives. Not when your calendar starts looking quiet. Now.

If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29

Instagram: @inaj.thepetphotoceo

Email: ina@inajphotography.com

Free Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit

Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer