Welcome to Your Future Biz, Unfiltered. In this intro episode, we explain why we created this podcast and who it’s for. We’re tired of watching founders and GTM teams get stuck between outdated tactics on one side and shiny AI tools on the other, with zero strategy holding it all together.

This isn’t a podcast about hacks, bro sales culture, or pitch slapping people into submission. It’s about getting the fundamentals right first. Strategy. Messaging. ICP clarity. Trust. Then, using AI the right way to scale what already works. Every episode in this show follows the customer journey, one go to market move at a time, in 15 minutes or less.

What This Podcast Covers

We walk you through exactly how this show is structured and what you can expect across the season. We start at the very beginning, validating ideas, finding product market fit, defining your ICP, and building trust. Then we move into pipeline, outbound, retention, and sustainable growth.

We also talk openly about mindset, social selling, and modern buyer behavior, because those things affect everything. Every episode ends with a tactical takeaway you can actually use between calls, on a walk, or while making another cup of coffee.

Why You Should Trust Us

We also take time in this episode to share who we are and why we’re qualified to talk about this stuff.

Mandy walks through her journey from sales into building a 15 year marketing agency, working across SEO, PPC, content, and eventually focusing on LinkedIn and social selling for B2B teams.

Lindsay shares her path from retail sales into tech startups, leadership roles across sales and customer success, and eventually building Go To Market Done Right as a fractional CRO.

Between the two of us, we’ve spent decades inside every part of the go to market motion. Early stage chaos. Scaling systems. Broken pipelines. Clean ones. We’ve seen it all and lived it.

How AI Fits In

AI is a core part of this show, but not in a hype driven way. We believe AI only works when it’s grounded in strong fundamentals. Tools don’t fix bad strategy. They just expose it faster.

We also introduce The Next Wave, our AI powered membership where we’ve packaged our GTM frameworks, playbooks, and custom AI tools to help you build a personal brand and pipeline that actually sound like you, not a corporate robot.

Key Takeaways

• Fundamentals still matter, even with AI
• Strategy beats tools every time
• GTM should follow the customer journey, not random tactics
• AI amplifies clarity, it doesn’t create it
• Sustainable growth is built on trust, not pressure
• Every episode gives you one move you can actually apply

What’s Coming Next

We kick off the full journey in the next episode by tackling the very first GTM problem, validating your business idea before you build anything. This series is designed to be listened to in order, because every episode builds on the last.

Join us inside The Next Wave and build an authentic personal brand at scale with AI. You get our tools, our playbooks, and our coaching to sound like the real you.
→ wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Why Your Energy Determines Whether Any GTM Strategy Works

In this episode of Your Future Biz, Unfiltered, we talk about the one variable that quietly determines whether all your strategy, tools, and playbooks actually work. Mindset. Because people don’t just respond to what you say. They respond to how you show up.

The last episode was about mapping the buyer journey, so you stop guessing and start guiding. Episode 8 zooms in on the internal side of that same equation. How you think, react, and show up is what determines whether that journey actually converts.

This episode breaks down why mindset is not a “nice to have” but a core business skill. You learn how energy shows up in DMs, sales conversations, leadership decisions, and team dynamics, often before words even land. Two people can say the same thing and get wildly different results. Mindset is the difference.

We talk about desperation versus confidence, how fear sneaks into GTM execution, and why chasing outcomes creates resistance. You’ll hear real stories from sales, leadership, and entrepreneurship that show how mindset impacts performance long before strategy fails.

This episode also goes deeper than customer facing work. We cover how a leader’s mindset directly shapes team performance, decision making, and culture. If your energy is chaotic, your team feels it. If your mindset is grounded, your business moves faster and with less friction.

Finally, we walk through practical ways to build mental resilience without turning your business into a vision board. From planning for worst case scenarios to celebrating small wins, this is about sustainable momentum, not toxic positivity.

Key Takeaways

• Mindset determines how your strategy is received.
• Buyers and teams respond to energy before words.
• Desperation creates resistance. Confidence builds trust.
• You cannot out execute a broken mindset.
• Leadership energy sets the tone for the entire organization.
• Planning for worst case scenarios reduces fear and improves decision making.
• Celebrating small wins builds long term resilience.

When your mindset is off, nothing else sticks. Fix that first, and everything else compounds faster.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

How to Build a Customer Journey Map That Actually Helps You Sell

In this episode of Your Future Biz, Unfiltered, we get into the part of GTM that most founders avoid until their entire system turns into chaos. If you don’t know how your buyer moves from stranger to customer, your buyer definitely doesn’t know either.

The last episode was all about building relationships with the people your buyers already trust. Once you’re plugged into those circles, the next step is understanding how those buyers actually move. That’s where Episode 7 picks up.

This episode breaks down what a customer journey map really is and why most teams get it wrong. You learn why a journey is not a funnel, how your buyer’s experience is a cycle instead of a straight line, and why ignoring this map creates silos, confusion, and broken handoffs across your entire GTM engine.

We walk through every major stage. Awareness, discovery, consideration, purchase, customer experience, advocacy, and the forgotten stage that no one wants to talk about, offboarding. You hear how each phase shapes your marketing, your sales process, your retention, and your ability to create customers who tell other people about you.

You also learn the consequences of skipping this step. No clarity. No consistency. No visibility into how buyers actually experience your brand. If you want aligned teams and predictable revenue, you need this mapped out long before your company becomes a 30 million ARR disaster case.

Finally, we give you an easy, lightweight weekly process for mapping the journey without getting overwhelmed. Baby steps, one stage at a time, using AI and automation to make the work 10 times easier.

Key Takeaways

• A customer journey is a cycle, not a funnel.
• Without a map, your GTM stays siloed and messy.
• Each stage demands a different approach and different messaging.
• Advocacy and offboarding matter as much as acquisition.
• Mapping the journey clarifies roles, reduces chaos, and supports revenue operations.
• You cannot scale a company that doesn’t understand its own buying experience.
• Mapping one stage per week is enough to create clarity fast.

If you want your strategy to work in the real world, you need clarity on how your buyers move.

Map the damn journey or keep guessing.

Once the journey is mapped, the next challenge is mindset. Episode 8 dives into the internal work you need to survive the highs, lows, and chaos of building something real. It’s the season finale, and it gets a little woo in the best way.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.