Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment.

In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think.

Lee, who uniquely served as both a marketer managing Salesforce and a bridge between warring departments, shares the simple meeting strategy that transformed competing teams into unified revenue machines. You'll discover the specific metrics that keep marketers employed when budget cuts come, and why learning to "speak sales language" isn't just helpful—it's survival.

Key Takeaways:

• Why the traditional marketing "handoff" to sales is dead (and what replaces it)
• The sports team analogy that will change how you view sales and marketing forever
• How to reverse-engineer closed deals to discover what marketing actually works
• The meeting hack that eliminates silos and creates alignment overnight
• Specific revenue-focused KPIs that prove marketing's worth to the C-suite
• Why 80% of the customer journey happens before sales gets involved

Whether you're running a team of 2 or 200, the principles Lee shares about creating feedback loops, shared metrics, and collaborative systems will transform how you think about growing your business. Perfect for marketing professionals, entrepreneurs, business owners, and anyone tired of internal battles hurting their bottom line.

Warning: This episode challenges everything most businesses believe about sales and marketing departments. Listen only if you're ready to revolutionize your revenue approach.

Guest Resources:

• A. Lee Judge's book "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine" - Available on Amazon
• Content Monster (Lee's multimedia content agency) - contentmonsta.com
• A. Lee Judge's website - aleejudge.com

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers?

In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors take notice.

This isn't your typical employee advocacy program - it's the future of user-generated content strategy, and it perfectly illustrates the Platform Authentic Content concepts from my book Digital Threads.

In this episode, you'll discover:

✅ Why traditional employee advocacy programs fail (and what Buffer did differently)

✅ The three-pillar system Buffer used: Slack community, resource hub, and Creator Café workshops

✅ How to shift from promotional mindset to authentic personal brand building

✅ Why empowering employees as creators beats hiring external influencers

✅ The impressive results: 4,100+ posts, 4M impressions, and measurable confidence growth

✅ How this strategy creates authentic brand advocates who understand the creator struggle

✅ Practical steps to implement this with just 3-5 employees (you don't need Buffer's resources)

Perfect for: Entrepreneurs and small business owners looking for authentic content strategies, marketers struggling with creator economy competition, and business leaders wanting to build stronger employer branding while scaling content creation.

Key Takeaway: Instead of competing with content creators, smart companies are creating their own creators from within - turning employees into authentic brand advocates while building their personal brands.

Resources Mentioned:

• Digital Threads by Neal Schaffer (available on Amazon)
• Buffer's Team of Creators case study

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?

In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events.

Corey shares the exact strategy that helped close seven-figure deals with brands like Lululemon, ReMax, and Hyundai, and how his team scaled this approach to send 15,000+ gifts annually while growing the company to $200 million in revenue.

In this episode, you’ll discover:

✅ Why traditional cold outreach fails (and the psychology behind gift-based marketing)

✅ The “unique, striking, impression” framework for choosing the perfect business gifts

✅ How to build a high-quality prospect list that actually converts (it’s not about volume)

✅ The 6-step follow-up system that turns gift recipients into million-dollar clients

✅ Why timing is everything (and when to call after your gift arrives)

✅ The long-term strategy of consistent gifting that beats one-off campaigns

✅ Real case studies: From overnight FedEx cookies to custom embroidered pillows

Perfect for: Entrepreneurs and small business owners struggling with lead generation, content creators looking to monetize their audience through B2B services, and anyone tired of competing in the crowded digital marketing space.

Key Takeaway: Sometimes the most effective marketing strategy isn’t digital at all - it’s deeply personal and surprisingly analog.

Guest Bio: Corey Quinn is a sales and marketing expert who spent 19 consecutive quarters as the top producer at a digital agency before becoming CMO at Scorpion, where he helped scale the company to $200 million. He’s the author of “Anyone Not Everyone” and specializes in helping businesses escape the generalist trap through deep specialization and relationship-driven marketing.

Free Resource: Listeners can get Corey’s audiobook “Anyone Not Everyone” plus workbook, videos, and templates at anyonenoteveryone.com

Subscribe to the Your Digital Marketing Coach podcast for weekly insights on building and growing your business through strategic digital marketing.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com