Confused about what’s actually working in digital commerce right now?

You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise.

On this week’s episode of The FODcast, host Tim Roedel sits down with Jamie Vaughan, ex MD at Signifly, to cut through the chatter and get practical about what to fix first.

Here’s what we cover:

• The “Donald effect” impacting US growth - and how to rebuild confidence through landed cost clarity and reassurance
• Conversion that counts: prioritising high-impact experiments using RICE (Reach, Impact, Cost, Effort)
• Life after cookies: why attribution and cohort analysis (with tools like Triple Whale) are now essentials
• Turning first-party data into your growth engine - not a last-ditch paid ads replacement

Plus, real examples, clear takeaways, and no fluff.

If you’re scaling, re-platforming, or rethinking your funnel for 2025, you’ll want to hear this one.

🎧 Listen now

#DigitalCommerce #Ecommerce #Shopify #AI #DataStrategy #Search #CRO #FODcast

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Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/