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Your Brand Amplified

Your Brand Amplified

By: Anika Jackson Bleav
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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.2024 Your Brand Amplified® Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Strategic Clarity Meets AI: Loic Potjes' Next-Generation Coaching Framework
    Feb 2 2026

    Loic Potjes has built his career on a transformative principle: success in leadership comes from discovering and leveraging inherent talents, not forcing oneself into unnatural roles. Central to his philosophy is understanding that imposter syndrome is a resistance to self-belief that unconsciously repels opportunity. When leaders authentically embrace their genuine capabilities and project that conviction, they naturally attract talent, resources, and momentum.

    Loic's most actionable insight is that eighty percent of business scalability comes from two factors: hiring for potential three steps ahead and building teams with complementary superpowers. Rather than developing people in areas where they lack natural talent, he surrounds himself with individuals whose strengths offset his weaknesses—a strategy that produces dramatically superior results. His concept of a disruptive leap distinguishes exponential growth from incremental improvement, requiring fundamental business model transformation and alignment across unique selling proposition, product-market fit, and organizational structure.

    Loic Potjes' coaching approach has produced extraordinary results, from a West African entrepreneur who closed five ventures and tripled performance by applying strict portfolio criteria, to CEOs across twenty-five countries who discover that fundamental human challenges and leadership dynamics transcend culture and geography. For scale-up entrepreneurs and CEOs of businesses from $5 million to $500 million ready to unlock disruptive growth through clarity, strategic focus, and complementary team dynamics, get in touch with Loic here.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    47 mins
  • Redefining Nonprofit Leadership: Lee Wochner on Moving Beyond Conventional Thinking
    Jan 30 2026

    Lee Wochner bridges art and business strategy by recognizing that both disciplines move people through storytelling. He founded Counterintuity on a transformative premise: nonprofit leaders possess authentic passion and deep cause expertise but often lack exposure to business practices that exponentially expand impact. Rather than viewing corporate strategy as mission-incompatible, Lee helps organizations understand that clarity around goals, audience understanding, and intentional messaging are not distractions but essential accelerants.

    Lee's core conviction is that strategy must precede all tactical execution. His campaigns prove that strategic thinking translates directly into measurable results. He also leverages artificial intelligence strategically, using it to free nonprofit leaders from administrative burdens so they can focus on irreplaceable human work. His three non-negotiables with clients—genuine open-mindedness, clear approval processes, and commitment to meaningful impact—ensure that strategy serves real change, not mere activity.

    Lee Wochner believes the world contains both profound need and untapped opportunity, where even ten percent improvement in any challenge creates transformation. If your nonprofit is ready to break through conventional thinking and unlock its potential, visit counterintuity.com to schedule a free 30-minute consultation with personalized follow-up strategy and advice. Discover what becomes possible when human energy focuses intentionally and resources deploy strategically.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show More Show Less
    49 mins
  • AI as Augmentation, Not Automation: Brenda Wilkerson on Serving People Over Profit
    Jan 28 2026

    Brenda Darden Wilkerson's journey from pre-med student to computer science pioneer reveals how systemic inequities are created by human choice and can therefore be unmade by human action. When she discovered Chicago's third-largest school district had no computer science curriculum, she recognized this was not an educational gap but deliberate exclusion—a policy decision that robbed marginalized communities and the entire innovation ecosystem of untapped talent and perspective. Her founding of Computer Science for All, which inspired the Obama administration's national initiative, proved that incremental changes generate momentum for systemic transformation.

    At AnitaB.org, Wilkerson applies rigorous data-driven insights that challenge corporate inaction. Decades of research prove diverse teams reach profitability faster and innovate more effectively, yet companies ignore these facts because equity feels like surrendering power. From women's health innovations to AI bias, Wilkerson demonstrates that systemic inequities operate through power structures that determine whose needs warrant resources and attention, making the inclusion of diverse perspectives a practical necessity for innovation, not merely a moral imperative.

    Brenda Wilkerson's mission across education, technology, healthcare, and algorithmic justice reflects her conviction that meaningful change requires confronting biases and building coordinated efforts across institutions. To engage with her work and connect with a global community of women in technology driving systemic change, visit AnitaB.org or connect with Brenda directly on LinkedIn. Her persistent advocacy proves that equity cannot be achieved in isolation—it requires people willing to ask difficult questions and challenge assumptions in pursuit of systems that genuinely serve everyone.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show More Show Less
    49 mins
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