Do books still matter, especially for professionals working in high-trust and regulated environments?

In this episode of Muhami Matters, Chris Adams is joined by Shoma Mittra, journalist, author, ghostwriter, and founder of WriteClick, to explore why writing a book remains one of the most powerful tools for building credibility, authority, and long-term impact.

They discuss the real role of books in professional services, why ghostwriting is not “cheating”, and how leaders use books to package their expertise and open doors to new opportunities. The conversation also examines where AI can genuinely support the writing process, such as structure and planning, and where it risks undermining authenticity and voice.

This episode is essential listening for professionals, advisors, and leaders who are considering writing a book, or who want to understand how thought leadership can elevate trust and visibility in their field.

Guest:

Shoma Mittra, WriteClick

https://writeclick.net.au/

https://www.linkedin.com/in/shomamittra/

Host:

Chris Adams

https://www.linkedin.com/in/chrisadamsdxb/

#MuhamiMatters #Muhami #CJAConsulting #محامي #Writing #Publishing #ThoughtLeadership #ProfessionalServices #Ghostwriting #AI

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.