YouTube Sports Creator Jesser 2/19/26
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YouTube Sports Creator Jesser 2/19/26
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About this listen
CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser."
They discuss how Riedel scaled from virtually zero audience to more than 37 million subscribers, turning sports content into a digital media powerhouse. He also breaks down what he sees for YouTube's future sports content.
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