"You need to be on every social platform." cover art

"You need to be on every social platform."

"You need to be on every social platform."

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From TikTok to Pinterest and Snapchat to Twitter, there are a ton of social media platforms out there -- and the number just keeps growing. Does every company need to be on every platform to succeed? Ken Whitinger, the owner of digital agency Mid Michigan Interactive, says no. Hear why he thinks when it comes to social media, less can be more.

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