This is one of those episodes where I’m fired up and not sugarcoating a thing. I had a call recently with a practitioner starting from scratch, moving to a new state, trying to go all in on a direct primary care model. No team, no offer, no real understanding of marketing. Just out here trying to build a business and asking me for funnel advice. I had to stop her. That’s not what she needs. That’s not what you need either.

If you are the CEO of your health business, it is not your job to be the head of marketing, and it is not your job to learn ClickFunnels or figure out email automation. Your job is to hold the vision, and to grow this thing, you need a real team. A strategist to set the roadmap, a Google Ads expert, an automator, someone doing HR, building culture, hiring the right people. That's how you scale.

So hear me when I say this. If you are still trying to do it all yourself, you're taking the stairs. Get out of your own way. Stop choosing hard and slow, choose built and done. Choose the team, choose growth.

Key Takeaways

Stop Doing It Yourself – If you're the CEO, marketing isn’t your job. Vision is.

Build the Right Team – A scalable business starts with experts: marketing, HR, tech, and operations.

Choose the Elevator, Not the Stairs – Hiring the help fast-tracks your growth, while DIY keeps you stuck.

Get Real About Your Gaps – Most health businesses lack key roles like a Head of Marketing or HR.

Growth Demands Delegation – You can’t lead and build at the same time. Let go to grow.

Marketing Is a Profession – Treat it like surgery: hire a trained expert, not YouTube tutorials.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.