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You Handled That Perfectly™

You Handled That Perfectly™

By: You Handled That Perfectly™ with Kelly Avalon + Carly Cruickshank
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Two San Diego natives, childhood best friends, and dynamic entrepreneurs, Kelly Avalon and Carly Cruickshank, share their journey through entrepreneurship, motherhood, and life. Together, Kelly and Carly bring their unique perspectives to the table, discussing everything from the challenges of starting and running successful businesses to the joys and struggles of raising children. Join them as they navigate their 40s with wisdom and humor. In each episode, they'll tackle topics relating to entrepreneurship, family-life, self-love, and building a community.You Handled That Perfectly™ with Kelly Avalon + Carly Cruickshank
Episodes
  • The Holidays
    Oct 29 2025

    In this episode, we are talking about all things holidays! As we approach the holiday season, we know that while it feels magical and even if we love this time of year, it can also feel overwhelming.



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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You Handled That Perfectly™ Playlist on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    45 mins
  • The Hobby Stigma
    Oct 15 2025

    In this episode, we are talking about how entrepreneurial jobs are viewed as more of a hobby or can be seen as “less than” in the home and the world, especially for women.



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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You Handled That Perfectly™ Playlist on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You Handled That Perfectly™⁠⁠ Instagram⁠⁠⁠⁠⁠

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    50 mins
  • Identity Crisis Series, Part 3: Empty Nesters
    Oct 1 2025

    We are wrapping up our series on identity crisis. I am sure this is not the last we will talk about identity crises, because as moms, we go through so many changes throughout our lives. If you're looking around your quiet house and thinking, “Wait—who am I now?”—you’re not alone.


    According to a 2023 study by AARP, 60% of empty nesters report experiencing a loss of identity after their children leave home. More than half - and like our previous stats about PPD - this number feels LOW!


    Because everything always seems fine, until it’s not! It’s crazy that these things just aren’t really talked about. During our research, we had trouble finding facts around this because people sort of gloss over the hard parts. Because this isn’t postpartum or menopause or another “named” phase—we don’t always talk about it. Which leads to that isolating feeling of, “Is it just me?” Or being an empty nester is viewed in such a positive light, or like a “you got your freedom back - now you can travel - or whatever.” But not… You just spent the last 18+ years caring for children, and now that part of you is no longer in service. What happens when you come home from work now? What do your weekends look like? How are you spending your time? It’s wild!


    And have you thought to yourself, Why does this stage hit so deep? Well, because motherhood becomes part of your core identity. And let’s be real—society doesn’t help. We’re praised for being selfless, for putting everyone else first. But when your full-time caregiving role ends, there’s this echo of “Now what?”


    As therapist and author Dr. Shefali Tsabary puts it:

    “We begin to confuse our role with our identity. When the role ends, we feel as though our identity has disappeared too.”


    Check out:

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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You Handled That Perfectly™ Playlist on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You Handled That Perfectly™⁠⁠ Instagram⁠⁠⁠⁠⁠


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    45 mins
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