You Don’t Need A Massive Audience; You Need The Right People To Care And Convert #24
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About this listen
We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue.
• defining the engagement trap and its costs
• consistency as the driver of trust and recall
• case study of posts converting physicians
• why niche, edgy takes attract right buyers
• small audience, clear offer, simple path
• AI as helper, not the message
• practical video ideas for clinicians and founders
• popularity versus profitability metrics
• community effects and collaboration models
• Content Crib 6.0 focus and open spots
• shoutout to The Towson Clinic launch
Get in touch with myself, Chris, Matthew Ray Scott, if you'd like to come