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You Are The Brand

You Are The Brand

By: Mike Kim
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About this listen

 You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • A personal update...

    A personal update...
    May 20 2025

    There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...
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    5 mins
  • 463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell

    463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell
    Apr 29 2025

    If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion.

    In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover:

    • Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales
    • How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story)
    • What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand
    • The difference between mentorship and sponsorship—and why both matter for your growth
    • Why self-leadership is your greatest competitive edge in today’s content-heavy world

    Get Ellin's book, The Influence Advantage »

    Connect with Ellin:

    • ellinsidell.com
    • LinkedIn
    • YouTube
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    31 mins
  • 462 - Rich Relationships - How to Create a Million-Dollar Network for Your Business with Selena Soo

    462 - Rich Relationships - How to Create a Million-Dollar Network for Your Business with Selena Soo
    Apr 22 2025

    Want to build a network that actually works for you — without faking extroversion or burning out?

    Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today’s world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight.

    • Why introverts can often be great relationship builders—and how Selena leveraged this to create a thriving network
    • The 3-phase framework of building Rich Relationships: Align, Attract, Activate
    • How to sort your network into 6 circles—and why this protects your time, energy, and values
    • The vulnerable story of how Selena ended a million-dollar relationship with a mentor who crossed the line

    Don’t just listen—put this into action. Get Selena’s free scripts, preview the book, and enter to win $1,000: richrelationshipsbook.com/mikekim

    Get Selena's book, Rich Relationships, on Amazon here »

    Connect with Selena:

    • Website - https://www.selenasoo.com
    • Instagram - https://www.instagram.com/selena_soo
    • Facebook - https://www.facebook.com/selenasoo
    • LinkedIn - https://www.linkedin.com/in/selenasoo
    Show More Show Less
    41 mins

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