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Brand You Personal Branding

Brand You Personal Branding

By: Mike Kim
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 The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • [#03]  The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)

    [#03]  The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
    Oct 7 2025

    Read this post: mikekim.com/ip-empire

    Watch on YouTube here »

    If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think.

    I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns.

    This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart.

    • 0:01 - An overview of what shaped my view of strategy
    • 3:15 - I'm no Sleeping Dragon, but...
    • 4:23 - The IP Empire framework
    • 6:44 - Stop chasing gigs, start building properties
    • 9:05 - Taleb's "Antifragility"

    RESOURCES & LINKS:

    • Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
    • My new book, Own Your Brand, Own Your Career: »
    • Three Kingdoms book: https://amzn.to/4nAF6Gf
    • Three Kingdoms vid summary: Three Kingdoms - OverSimplified
    • Antifragile book: https://amzn.to/3VP5wYL

    CONNECT WITH ME

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Show More Show Less
    14 mins
  • [#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life)

    [#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life)
    Sep 30 2025

    It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?"

    That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life.

    1:22 - One-way vs. Two-way doors
    4:39 - The Lindy Effect
    8:28 - The Chick Test
    12:49 - Waitlist for writing your book

    You can watch this episode on YouTube here »

    RESOURCES & LINKS:

    • Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
    • My new book, Own Your Brand, Own Your Career: »

    CONNECT WITH ME

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Show More Show Less
    14 mins
  • 473 - The Newsletter-First Strategy That's Changing How I Build My Brand

    473 - The Newsletter-First Strategy That's Changing How I Build My Brand
    Sep 25 2025

    I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin.

    Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimum. I

    f you've ever felt overwhelmed trying to be everywhere online, this look at simplifying your content might give you the permission you need to focus.

    Check out my new book with Andy Storch - available now!

    Get Own Your Brand, Own Your Career on Amazon »

    This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:

    mikekim.com/writeyourbook

    Connect with Me:

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Show More Show Less
    4 mins
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