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Brand You Personal Branding

Brand You Personal Branding

By: Mike Kim
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 The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • [#16] How I Plan My Annual Calendar (You Asked, I Answered)

    [#16] How I Plan My Annual Calendar (You Asked, I Answered)
    Jan 6 2026

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    One of the most important aspects of my business costs about $12 on Amazon. It's a cheap plastic 12 month calendar that I stick on a wall.

    In this episode, I break down my entire annual planning system. I'll show you how I schedule big rocks (webinars, launches, events), build in proper runway and recovery time, and create the margin needed for life's inevitable curveballs.

    I'm also sharing my five guiding principles for 2026: fewer commitments, stronger yeses, slower starts, deeper fulfillment, and cleaner endings. Whether you're in startup mode or ready to work less and create more, this framework will help you design a year that's sustainable, profitable, and fulfilling.

    EPISODE LINKS:

    • Join the waitlist for You Are the Brand Academy »
    • Learning to Love Midlife by Chip Conley (book) »

    CONNECT WITH ME

    • Newsletter
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
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    13 mins
  • [#15] 2025: What I Gave Up to Move Forward

    [#15] 2025: What I Gave Up to Move Forward
    Dec 30 2025

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    The past year has been a reckoning on work, grief, and self-trust. I reflect on the changes I made this year: what I built, what I cut, and what death clarified for me. This episode is about subtraction, nervous system regulation, and learning to live without numbing or chaos. I hope you find some of my learnings helpful.

    EPISODE LINKS:

    • Join the waitlist for 1:1 Advisory »
    • Join the waitlist for You Are the Brand Academy »

    CONNECT WITH ME

    • Newsletter
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Show More Show Less
    11 mins
  • [#14] The Unarmored Life and Making Peace with Peace

    [#14] The Unarmored Life and Making Peace with Peace
    Dec 23 2025

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    Welcome to that in-between liminal week and a half between Christmas and New Year's. Every so often we get lucky and score two weekends during this stretch, and this year is one of them.

    This is one of my favorite times of the year. Despite the commercialization, this period is a rare cultural pause. A collective breath, if you will. For me, it's a time to live unarmored and to make peace with peace.

    EPISODE LINKS:

    • Join the waitlist for 1:1 Advisory »
    • Join the waitlist for You Are the Brand Academy »

    CONNECT WITH ME

    • Newsletter
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Show More Show Less
    5 mins
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