You Are Shooting Blind: Why Brand Photography Fails Without a Professional Brand Strategy
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You Are Shooting Blind: Why Brand Photography Fails Without a Professional Brand Strategy
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About this listen
The Critical Gap: Why do some high-quality images fail to get results for clients? Strategy expert Uta from Carrot and Karma joins us to explain why Commercial Photography is only as effective as the planning behind it.
• The Clarity Trap: Discover why a lack of Brand Strategy makes it impossible for a photographer to represent a business accurately, regardless of their technical skill.
• Target Audience Alignment: Learn how to identify if your client actually knows who they are talking to before you ever press the shutter.
• The Impact Checklist: A guide for the Brand Photography professional to ensure the messaging and "feeling" of the brand are locked in before the shoot begins.
Download the free guide to Marketing and Creativity here
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.