Most founders and creators think they need “more hands,” but what actually scales a business is more minds that can think, decide, and execute like the owner. In this episode, Business Growth Strategist and G.R.O.W. Methodology creator Maritza Davila walks through exactly how to build that kind of team, starting with a brutally honest audit of your own skills, what you love and hate doing, and what truly matters for the business. She explains how to use two lenses, skill/enjoyment and urgent/important, to decide what to keep, what to schedule, what to delegate, and what to delete completely.​

Maritza breaks down why so many entrepreneurs hire blindly for hard skills, then get stuck micromanaging, and how to flip the process: get crystal clear on expectations, show concrete examples of “good” outcomes (like podcast edits or product quality), and remember that your job as founder is to guide, not guess. She explains the G.R.O.W. framework, Guide, Research, Optimize, Win; including how “guide” starts with defining and living your own core values so your team knows exactly how they’re expected to behave while achieving company goals, not just what tasks to complete.​

You’ll also hear a candid discussion about top‑down vs bottom‑up culture change: why it’s far easier to lead by example than to fix a hypocritical boss from below, and how misaligned behavior (like preaching punctuality while always being late) silently destroys trust. Maritza shares practical advice on hiring for hard vs soft skills, training both, and developing leaders under you so values don’t get diluted as your org chart adds layers. If you’re a solopreneur or early‑stage founder ready to stop being the bottleneck and start growing with a team you actually trust, this conversation is a playbook.​

Topics:

- How to audit your own work by skill vs enjoyment to decide what to keep and what to delegate

- Using urgent vs important to decide what to do now, schedule, delegate, or drop

- Hiring when you don’t know the role deeply: setting clear expectations and using examples instead of technical know‑how

- The difference between hiring for hard skills vs soft skills, and why you always have to train one (or both)

- Why founders need “more minds, not more hands” and the leader’s job is to guide, not just add people

- Defining and living clear core values so team behavior matches the owner’s standards

- Top‑down vs bottom‑up culture change: how leaders model behavior, and when (and how) team members can push back on misalignment

Guest:

Maritza Davila – Business Growth Strategist and creator of the G.R.O.W. Methodology; MBA with 10+ years in operations; she helps companies across SWFL and the U.S. accelerate revenue by building aligned, accountable teams, with client results like 5x revenue in 3.5 months and scaling from $1.7M to $4M in annual revenue.​

If you’re ready to move from “doing everything yourself” to leading a team that grows the business with you, watch the full episode, then visit opt360.co to access Maritza’s free resources or book a call to see how the G.R.O.W. Methodology can help your team execute with confidence.

The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.

Being “the reliable one” is probably the reason you’re stuck. In this episode, internationally published author, TEDx speaker, and career coach Kendall Berg explains why high performers sabotage themselves by secretly doing other people’s work, rescuing unreliable colleagues like “Clark,” and then wondering why those same people keep getting credit and opportunities. She introduces the idea of creating “space to fail”, delivering your part, leaving their slides blank, and letting the gap be visible, so the system finally sees who is actually doing the work and who is dead weight.​Kendall breaks down the biggest hidden mistake mid-career professionals make: assuming their manager understands the complexity and impact of their work. She shows how to “educate your leadership” instead, translating tasks into business impact by asking, “What would not have happened if I hadn’t done my job?”, and why that shift helps your boss advocate for you in cross-calibration and promotion discussions where your whole career is decided in a room you’re not in.​The conversation dives deep into navigating bad bosses and toxic coworkers: building a broad internal network so your fate isn’t tied to one manager, documenting expectations and meetings to protect yourself, warning your manager about conflicts before they blow up, and learning your boss’s communication style so you can anticipate what they need like “Jean Grey reading minds.” Kendall also tackles corporate subterfuge, credit stealers, manipulators, and office politicians, and shares how to play the long game ethically while still protecting your career, plus when it’s time to stop trying to fix the system and leave.​Topics:- “Space to fail” instead of swooping in to save unreliable coworkers (letting blank slides expose who didn’t deliver)- The biggest mid-career mistake: assuming your manager understands the complexity and impact of your work- How to “educate your leadership” and talk about impact by asking, “What would not have happened if I hadn’t done my job?”- Shifting from “I build widgets” to “I enable outcomes” as you move from individual contributor to manager and director- Navigating bad bosses: building relationships with your boss’s peers and leaders so promotions don’t depend on one person- Protecting yourself from toxic coworkers through documentation, expectation-setting, and giving your boss a heads-up before conflicts escalate​- Why office subterfuge (credit-stealing, manipulation) often wins short term, and how to play the long game ethically—or decide it’s time to leaveGuest:Kendall Berg – Executive career coach, TEDx speaker, and author of Secrets of the Career Game: 36 Strategies to Get Ahead in Your Career, where she reveals the unspoken rules of promotions, office politics, and leadership presence that most professionals are never taught.​

The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.

When does “I just love food” quietly turn into binge eating disorder and a full‑blown mental health struggle? In this episode, binge eating recovery coach and author Ronni Robinson breaks down the real difference between normal eating, emotional eating, and binge eating disorder.​​Ronni shares how she spent 30 years secretly binge eating, obsessing about food 24/7, and planning solo binges in shame before finally recovering and staying binge‑free for 18 years. You’ll hear why binge eating is not about “no willpower,” how diet culture sets you up to fail, and why trauma and childhood micro‑wounds show up later as compulsive eating.​​In this conversation, we dive into:- The exact signs you’re crossing from “normal” or emotional eating into binge eating disorder- Why binge eating is a mental health issue, not a lack of discipline or motivation- How diet culture, “good/bad” foods, and chasing the “perfect body” trigger years of binging- The role of childhood trauma, micro‑traumas, and feeling “unworthy” in compulsive overeating- How social media amplifies body shame, diet pressure, and constant food exposure- The difference between enjoying food, occasional comfort eating, and a true binge cycle- Why GLP‑1s and quick fixes are a band‑aid, not a cure, if you never address the root cause- Practical first steps if you suspect you’re struggling with binge eating, compulsive overeating, or emotional eatingAbout Ronni RobinsonRonni Robinson is an author, mom, Certified Eating Disorder Recovery Coach, three‑time Ironman, recovered binge eater, introvert, and proud “foster‑fail” cat mom. She created “Recover with Ronni” to help women recover from binge eating, compulsive overeating, and emotional eating without diets or food elimination, so they can reclaim their lives and stop being obsessed with food 24/7.​Her memoir, “Out of the Pantry: A Disordered Eating Journey,” is an honest look at decades of secret binge eating, shame, and the recovery work it took to finally heal her relationship with food. Her passion is helping others break the binge-guilt-restrict cycle and build a calm, sustainable relationship with eating.​Connect with Ronni:- Website: ronnrobinson.com​- Instagram: @ronnirobwrites / @imrecovered- Book: “Out of the Pantry: A Disordered Eating Journey” (available online and in audio)​If this episode helped you see your eating patterns differently, hit like, drop your questions or experiences in the comments, and share this with someone who might be quietly struggling with binge eating. And if you’re still watching and haven’t subscribed to Yollab Central yet, that’s on you, fix it now.​The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.