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Year-End Appeals: The Good, The Bad, and The Ugly

Year-End Appeals: The Good, The Bad, and The Ugly

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In this episode, Brad Layland is joined by Jamie Sellers in his annual Year End Appeals episode. In this episode, he evaluates the year-end appeals he received last year. We learn about the good, the bad, and the ugly of this facet of fund raising as well as some thoughts about target audience and follow up.

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