Xmas Adverts - The Power of Nostalgia.. Let's talk to Sophie Styles
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Xmas Adverts - The Power of Nostalgia.. Let's talk to Sophie Styles
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Ads don't just sell. They stir. Emma and Jack interview Sophie Styles who has a phd in film and discuss how these Christmas ads weaponise nostalgia — and why does it work. What is nostalgia psychologically and spiritually? Why does it move us so deeply? Could it be pointing to something beyond the past?
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