What if the most valuable customer data doesn’t come before the sale—but after it?

In this episode of XTraw AI, host Raghu Banda sits down with Ken Rapp, CEO of Blustream, to explore how AI is reshaping post-purchase engagement and transforming the ownership journey into a continuous, intelligent conversation.

In this episode, you’ll learn:

• Why post-purchase is the new frontier: How brands lose critical signals after checkout—and how AI helps recover them through ongoing customer dialogue

• The power of zero-party data: How AI-driven, personalized messaging builds trust, reduces churn, and strengthens long-term retention

• From acquisition to ownership intelligence: How continuous feedback loops give brands a strategic edge beyond marketing and sales

Tune in to hear how AI is changing not just how products are sold—but how they’re experienced.

You can reach @ Ken Rapp

My LinkedIn @ Raghu Banda

Our Website @ XTraw AI

In this special edition of the XTraw AI Podcast, we break down the new whitepaper Introduction to Artificial Intelligence and Enterprise Architecture authored collaboratively by Raghu Banda, Shibaji Chandra, and Guillem Ona Vizcaíno. This episode offers an audio interpretation of the paper’s key ideas—linking AI strategy, architectural principles, SAP technologies, and the rise of agentic systems.

• How AI is reshaping Enterprise Architecture, from clean-core principles to runtime selection, data governance, and MLOps.

• Deep insights into SAP’s evolving AI landscape, including Joule, Joule Studio, Agentic AI, and Foundation Models.

• A practical, EA-aligned framework for evaluating use cases, integrating AI responsibly, and designing intelligent enterprise systems at scale.

You can reach @ Raghu @ Shibaji @ GuillemAnd the website @ XTraw AI

What do you get when a former Morgan Stanley and Credit Suisse VP becomes a pioneer in AI-driven marketing? In this XTraw AI episode, host Raghu Banda sits down with Len Ward, Managing Partner at Commexis, to unpack the shift from “search and retrieve” to “solve my problem.”
We explore how AI workflows are reshaping marketing, sales, and operations—and what leaders must do now to stay competitive in an AI-native world.

Episode Highlights:The Marketing Revolution: Why AI is replacing “search” with “solutions” and what that means for customer engagement.

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• AI Workflow Engineering: How smart workflows cut inefficiencies and unlock new growth pathways.

• Leadership Misconceptions: The biggest mistakes CEOs and CMOs make when approaching AI—and how to fix them.

You can reach @ Len Ward

My LinkedIn @ Raghu Banda

Our Website @ XTraw AI