It is easy to get caught up in the prompt world, it saves time, it is trendy, the content can sometimes sound like you after some training.

But in the end, your content copyrighting is too vital to just copy and paste from AI. It NEEDS to be from you, by you and speaking to other humans. And far too often, I am seeing small business owners write emails only when they have something to sell. That's exactly why nobody opens them and your open rates are weak.This week's Office Hours breaks down the copywriting approach Sarah Chan talked about on the podcast, and how you can apply it to your content and email list starting this week. We're talking about writing that builds trust over time, so when you do have something to offer, people are already paying attention.In this episode:-Why evergreen content beats promotional content almost every time-The types of emails that get opened even when you're not selling anything (local events, business spotlights, town updates, and more)-How to keep your emails short, clear, and worth reading-A simple AI prompt you can use right now to keep your emails out of the spam folder...AFTER you have written themThis isn't about writing tricks or clickbait subject lines. It's about showing up consistently with something worth reading, so your audience actually looks forward to hearing from you.If you're a small business owner trying to build real relationships through your marketing, this one's for you.*Inspired by the Sarah Chan interview on the Live Local Marketing Podcast: https://youtu.be/Zqt5yR6tDY8?si=DbT7FCpYuS5sZREbI teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#EmailMarketing #SmallBusinessMarketing #CopywritingTips #LiveLocalMarketing #OfficeHours #WarmMarketing #EmailOpenRates #LocalBusiness #AuthenticMarketing