On this episode of Tom's World of Marketing, Tom Foster sits down with Dr. Eric Williams, a board-certified plastic & reconstructive surgeon specializing in peripheral nerve surgery—one of the most complex and misunderstood areas of medicine.

Dr. Williams shares powerful stories of patients who spent years—sometimes decades—living with chronic pain, told repeatedly that "nothing could be done"… until the right specialist looked at the problem through a different lens.

• In one case, a patient suffered 30 years of leg pain.

• In under a minute, the real cause was identified.

• The pain was eliminated completely.

This episode is more than just medicine—it's about education, mindset, and marketing:
✔ Why many patients fall through the cracks
✔ How specialized expertise changes outcomes
✔ Why great medicine needs great marketing to reach the people who need it most

If you or someone you know has been told to "just live with the pain," this conversation might change how you think about what's possible.

Listen to the full episode of Tom's World of Marketing
Featuring Dr. Eric Williams, Dellon Institute for Peripheral Nerve Surgery

What happens when a top-tier attorney thinks like a marketer?

On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing.

Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works.

In this episode, we cover:

Why strategy comes before lawyering

• How compliance can be a competitive advantage

• The #1 mistake professionals make when marketing their expertise

• Why trust, integrity, and clarity still outperform every new tool

• How to scale without giving away your "golden egg" (your equity)

"There's no shortcut to smart. The most effective marketing has always been the trusted advisor."

If you're a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch.

Or listen now: [link to episode]

Host: Tom Foster

Guest: Peter Hoppenfeld

#WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand

In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel.

This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured.

In this episode, you'll learn:

• Why programmatic streaming TV is now more measurable than traditional broadcast

• How ESB's AI platform, MACData, tracks performance down to the household level

• What actually drives ROI beyond cheap CPMs

• How AI is reshaping media buying, attribution, and even commercial creation

• Why "How did you hear about us?" is officially outdated

If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time.

🎧 Listen now to The World of Marketing

Smarter ads. Better data. Real results.