This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest!

Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.

• Jason Abraham talks about his law firm’s marketing strategies through the years
• The benefits of using different marketing channels
• Jason shares his recipe for long-term success
• Finding an efficient philosophy for maintaining a perfect work ethic
• Jason discusses marketing strategies in a team dynamic

When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.

Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.

In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.

• Tom Foster Jr of Foster Web Marketing
• Jason Abraham of Hupy and Abraham, S.C.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today.
Here’s a Glimpse of What You’ll Learn

0:00 Intro
2:06 The Snowbird Lifestyle
4:47 Sandra’s Experience at Harrity & Harrity
8:07 No Thumbs in Butts
9:43 Sandra’s Background
10:25 How It All Started
12:44 Sandra’s Proudest Moment
15:00 Sandra’s Mentors
16:31 Guided Meditation Goes The Distance
16:41 Tom Meditates
19:06 Sandra’s Adventures
19:15 Sandra Jumped Out of an Airplane (& regrets it)
22:18 Sandra’s Book Recommendations
The Happiness Advantage - Shawn Achor
The Four Agreements - Don Michel Ruiz
24:32 About Harrity & Harrity

It can be argued that two major factors of business are money and culture. Sandra Maxey is at the crossroads of both. She and Tom discuss the benefits that come from allowing employees to give back to the community their business operates in and how to better the lives of a company’s stakeholders. Her background and story is one of adventure and curiosity and she explains how it led her to where she is today. Along the way, she also shares a few resources to improve employee satisfaction and efficacy.

Speakers Featured in this Episode
Tom Foster of Foster Web Marketing
Sandra Maxey of Harrity & Harrity, LLP and ZERO Prostate Cancer

Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law.

0:00 Introduction

3:20 How LawPods Got Started

9:33 Getting Into Podcasting

14:42 Leaving the Law

17:50 Following Your Passion

21:00 Robert’s Mentors

23:59 Learning From Mistakes

27:16 Investing in Yourself

30:49 How to Work With Lawyers

36:00 Working With FWM

42:15 Podcast Misconceptions

47:44 Wrapping Up

LawPods has grown considerably since its inception, from starting out working with small, local firms to landing larger institutions such as McGuireWoods, the Trial Lawyers University, and Foster Web Marketing’s very own Derrick Law Firm! Their podcast production team is familiar with effectively every discipline of law, size of firm, and personality of attorney that you can imagine. They produce great work for many law firms with fascinating stories. If your law firm matches that profile, reach out today!

- Tom Foster of Foster Web Marketing
- Robert Ingalls of LawPods

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.