Live from the New Jersey Travel Industry Association Conference in Atlantic City, this episode features Jim Kirkos, CEO of the Meadowlands Chamber of Commerce. With the 2026 FIFA World Cup heading directly into the Meadowlands region, Jim breaks down what this moment means for New Jersey tourism, business growth, infrastructure planning, and long-term economic development.

This is not just a mega-event conversation. It’s a blueprint for how a region can leverage a global spotlight to transform perception, drive investment, strengthen partnerships, and set up a decade of momentum that extends far beyond the final whistle.

• What World Cup 2026 means for New Jersey Why global events act as economic accelerators—and how the Meadowlands plans to capitalize.

• How regional identity is shifting The Meadowlands has evolved from “gateway to the stadium” into a dynamic destination with entertainment, meetings, hospitality, nature, and experiences.

• How business ecosystems prepare for mega-events Hotels, restaurants, transport, and workforce development all play a role in delivering a world-class visitor experience.

• Why partnerships are the real power move Jim highlights how collaboration between chambers, tourism offices, state agencies, and private sector leaders drives sustainable growth.

• The mindset shift: from event promotion to legacy planning A World Cup lasts one month. Its impact can last 10 years if the strategy is right.

• Massive global visibility coming with the 2026 World Cup

• A chance to rewrite outdated narratives about the region

• Multi-billion-dollar ripple effects from tourism + business investment

• The importance of business community readiness and hospitality training

• Expanded infrastructure planning around transportation, mobility, and crowd flow

• The rising relevance of sports tourism as an economic driver

• Why collaboration across counties and agencies matters more than ever