"Bahh da bah bah bah"

"Very demure, very mindful"

"Puppy monkey baby."

...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content.

Also in today's episode:

• Venmo X Taco Bell (QSR Mag)
• TikTok's New Creator Content Report
• Gremlins 3 & Jack In The Box x Gremlins Ad
• Facebook's Holiday ad (Fast Company)
• TikTok's emotional ads (example)
• Ad Recall Should Be a Thing of the Past (Advertising Week)
• "Made To Stick" by Dan and Chip Heath - Read A Kidney Heist HERE

💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

 Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook.

Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume.

Other topics:

Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!

On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.

Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.

💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.