On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.

Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.

💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

MARKETING NEWS

• Instagram for iPad?! (The Verge)
• Locked Posts on IG (Social Media Today)
• Meet a new TikTok challenger, Neptune (TechCrunch)

CAMPAIGNS OF THE WEEK

• A1 vs. AI
• San Pellegrino x The Sopranos (AdWeek)
• Jet-Puffed’s Easter Hack (CNN, WalMart)

CELEBRITY x BRAND COLLAB ROUNDUP:

• Kardashian x Crumbl
• Dolly x Good American
• Nike x Rory McIlroy

WORK BREAK

• Denise Richards & Her Wild Things
• A24's Warfare

💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.

NEWS

• Pepsie Purchases Poppi - Forbes
• Meta and “Community Notes” - Media Post
• AI Comments were spotted - Daily Carnage via Jonah Manzano
• 3-minutes videos may perform better - Buffer and Social Media Today

CAMPAIGN OF THE WEEK

• Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!

WORK BREAK:

• Novocaine
• Upcoming trailers: Accountant 2 and Ballerina
• Severance (contains Season 1 Spoilers!)
• Lady Gaga’s Mayhem album