This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Aleen Dreksler, co-founder and Chief Executive Officer of Betches Media, the defining voice in culture for women and the go-to destination for hilarious, smart, and unfiltered content. In this episode, Aleen shares the full story of how she and her lifelong besties turned a satirical blog into a powerhouse media company with a built-in community reaching 250M+ across all platforms.

We dive into what it takes to grow a content brand while staying culturally relevant, how Aleen leads with creativity and strategy, and why putting your audience first creates that true, close-knit connection. She also shares the non-negotiables that have guided their brand evolution, how she learned to lead without a mentor, and why waiting to sell the business until the right moment and right partners, was one of the most empowering decisions of her career.

Aleen will also be making an upcoming appearance at The World’s Largest Festival for Women in Business, where she’ll be taking the stage to drop even more insight into brand building, scaling media, and showing up authentically in your leadership journey.

Want to see Aleen speak LIVE at our biggest event of the year? Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use our special discount code WORKPARTY50OFF to get 50% off your festival ticket!

Follow Aleen + Betches:
Instagram: @aleen | @betches
More at: betches.com
Substack: Please Advise

Follow Create & Cultivate:
To follow along with Create & Cultivate, Click here.
To connect with Jaclyn Johnson, Click here.
To connect with Marina Middleton, Click here.
www.createcultivate.com

PR: createcultivate@laruepr.com

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton sit down with Ashley Jappe, Head of Marketing for FRE Non-Alcoholic Wines, to explore how intentional choices are transforming the way we socialize, celebrate, and connect. As a seasoned brand strategist with over a decade of experience leading multi-million dollar wine portfolios, Ashley dives into her perspective on balance, personal passion and deep industry insight to her work in the non-alc space.

Ashley shares how her own lifestyle shift toward more presence and mindfulness perfectly aligns with FRE’s mission to support evolving entrepreneurs. From launching FRE’s new Sober Curious City Guide, to redefining what it means to show up at events, glass in hand, alcohol optional, Ashley walks us through how the brand is building a community rooted in connection, beyond the product. If you’ve ever felt curious about non-alc, or simply want to lead with more intention in both life and business, this episode offers real inspiration and plenty of thoughtful takeaways. Plus, get the inside scoop on where FRE is showing up next (spoiler: the Create & Cultivate Festival is about to get even more refreshing!)

FRE Links:
Website: https://www.frewines.com
Instagram: @FREwines
Tiktok: @FREwines

Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use special discount code WORKPARTY50OFF to get 50% off your festival ticket!

To connect with Jaclyn Johnson, Click here.
To connect with Marina Middleton, Click here.
To follow along with Create & Cultivate, Click here.

www.createcultivate.com
PR: createcultivate@laruepr.com

Jaclyn Johnson and Marina Middleton are back with another live episode of WorkParty, straight from Austin during South by Southwest (SXSW) and in celebration of the upcoming Future Summit. With over 6,000 RSVPs and an electric lineup of powerhouse speakers, they’re sharing major takeaways from the week, from live broadcasts and back-to-back panels, to unforgettable full-circle moments. Marina reflects on attending Create & Cultivate events just a few years ago and now standing center stage, while Jaclyn opens up about what it means to be a legacy founder in a constantly evolving landscape.

They also give us a sneak peek into the Future Summit, the return of fan favorites like Adrienne Bailon and Ashley Graham, exciting first-timers like Teighan Gerard of Half Baked Harvest and many others! With conversations around personal evolution, building community, and staying relevant in an ever-changing entrepreneurial world, this episode is a powerful reminder that sometimes just showing up can change everything.

Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use special discount code WORKPARTY50OFF to get 50% off your festival ticket!

To connect with Jaclyn Johnson, Click here.
To connect with Marina Middleton, Click here.
To follow along with Create & Cultivate, Click here.

www.createcultivate.com
PR: createcultivate@laruepr.com