Cosmopolitan is one of the most recognizable brands in media with more than six decades of history. So what does it take to evolve a legacy title for a completely new generation of readers and platforms?

In this episode, we sit down with Willa Bennett, the editor in chief of Cosmopolitan and Seventeen, to talk about the real work that goes into modernizing a brand that people think they already know. From redefining the core editorial mission to building platform-specific content to navigating rapid shifts in media, Willa shares how she approaches reinvention without losing what made Cosmo iconic in the first place.

They get into:
• What it means to lead a legacy brand through a cultural shift
• How Cosmo balances reinvention with its long-standing identity
• The editorial strategy behind connecting with multiple generations
• Why curation, storytelling, and POV matter more than ever
• How Willa thinks about leadership, mentorship, and building a creative team

If you have ever wondered how major brands stay relevant or what it looks like to lead through change, this conversation pulls back the curtain on the strategy, focus, and intuition it takes to evolve an icon.

Tune in for a conversation about reinvention, vision, and the future of women’s media.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Influencer culture is shifting, everyone is exhausted, and the internet just doesn’t feel as fun or as real as it used to.

In this episode, Jaclyn and Marina unpack why so many women are hitting a wall with social media, what’s really behind the ad fatigue we’re all feeling, and how the pressure to be “best known” is impacting founders more than ever.

They get into:
• Why social media feels uninspired and overwhelming
• How the pressure to perform success shows up differently for women
• The tension between building a business and building a personal brand
• The shift toward AI creators and why offline experiences are becoming more valuable

If you’ve been feeling burnt out by social or craving something more authentic and creative, this episode will make you feel seen and might even give you permission to rethink how you want to show up.

✨ Tune in for a conversation that reminds you presence is more powerful than performance.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Running a small business means wearing all the hats — CEO, marketer, cashier, bookkeeper — and somehow still finding time to post on Instagram. It’s a lot.

That’s why we’re so excited to talk to Kasturi Mudulodu, the President of Commerce at GoDaddy, who’s helping entrepreneurs bring all their moving parts together — online and offline — through easy-to-use payment and point-of-sale tools.

In this episode, Kasturi joins Jaclyn and Marina to talk about simplifying the chaos, building confidence in your systems, and using technology that actually feels human-friendly. Whether you run a boutique, café, salon, or local medical office, this conversation will leave you inspired (and organized). Let’s get into it!

Visit https://www.godaddy.com/payments/point-of-sale to learn more about GoDaddy Commerce.

Listeners can visit this link - https://www.godaddy.com/offers/payments/best-pos-systems - to request a free smart terminal, including 2-day shipping.*

*Note: Free Smart Terminal offered to merchants with confirmed in-person credit card transactions greater than $100K annually (avg. $8.3K/month) as shown in previous month’s processing statement.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton