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Work Less, Earn More

Work Less, Earn More

By: Gillian Perkins
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About this listen

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!Copyright 2024 Work Less, Earn More Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine
    May 13 2025

    In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.

    We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.

    If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.

    Listen to the full episode to hear:

    • How to identify and work within your zone of genius
    • Practical tips for delegating and building a supportive team
    • Tools to streamline your business, like time audits and SOPs
    • Bonnie’s journey from solopreneur to multimillion dollar business owner


    FREE Resources to Grow Your Online Business:

    • Bonnie Christine's Scaling & Hiring Guide: https://www.bonniechristine.com/sostofreedom
    • The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Show More Show Less
    38 mins
  • Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!)
    May 6 2025

    In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.

    I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.


    You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.

    If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started.

    Listen to the full episode to hear:

    • The two best online businesses to start with no experience or budget
    • Freelancing roles that are easy to learn and quick to earn from
    • How to turn your personal experience into a coaching or consulting offer
    • Actionable steps to start getting clients through networking and social media

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    FREE Resources to Grow Your Online Business:

    • The Easiest Business Plan Ever: https://www.gillianperkins.com/the-easiest-business-plan-ever
    • Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Show More Show Less
    15 mins
  • Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube
    Apr 29 2025

    I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.


    We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

    Listen to the full episode to hear:

    • How I simplified my offers to create a more sustainable business
    • The role YouTube plays in generating consistent, high-quality leads
    • The emotional challenges of entrepreneurship and how I navigated revenue plateaus
    • A behind-the-scenes look at my current business model and revenue streams


    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    FREE Resources to Grow Your Online Business:

    • Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    Show More Show Less
    38 mins

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