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Winning With Shopify

Winning With Shopify

By: Winning With Shopify
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 The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.Winning With Shopify Economics Leadership Management & Leadership
Episodes
  • Retaining Customers, Shopify Growth & Coffee: Brewing a Brand People Love

    Retaining Customers, Shopify Growth & Coffee: Brewing a Brand People Love
    Feb 6 2026
    In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale!From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.In this episode, we cover: • The Bean Shop’s origin story (from art school to coffee roasters) • Why they supply cafés instead of competing with them • How COVID accelerated online coffee sales, and what sustained growth after • Bringing in-person customer experience to Shopify (chat + tone + loyalty) • Why email marketing is the retention engine (especially with subscriptions) • The real-life chaos of business ownership: firefighting + prioritising • Growth plans: new eco roaster + improving ops and capacityMentioned in this episode: • The Bean Shop: thebeanshop.co.uk • Instagram: @thebeanshopuk • Want to sponsor the show or get involved? hello@winningwithshopify.com • Join the Growth Vault waiting list (Sept 1 launch): wwspodcast.comEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:14 – Supplying Cafés: A Smart Coffee Business Strategy00:34 – Starting the Coffee Business Journey00:46 – Exceptional Customer Service in Action01:37 – The Bean Shop Origin Story03:20 – How a Retail Background Shapes Business Success04:22 – Work for Others First: Learning Before Owning05:58 – The Challenge of Digital Customer Connection06:18 – Using Chatbots Without Losing Brand Voice07:31 – What Great Customer Service Really Looks Like08:18 – Embracing the Chaos of Business Ownership10:22 – The E-commerce Journey: From BT to Shopify14:43 – Where the Name “The Bean Shop” Comes From15:11 – Building a Consistent Brand Visual Identity18:38 – Telling Ethical Coffee Sourcing Stories20:17 – Splitting Operations to Support Business Growth22:42 – Maximizing Existing Business Assets29:27 – Giving Free Coffee with Equipment Sales33:28 – The Owner’s Role: Firefighting vs Prioritising35:01 – What’s Next: Growth Plans & a New Eco RoasterFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship
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    39 mins
  • Branding A Shopify Store - The Unquantifiable Component For Success

    Branding A Shopify Store - The Unquantifiable Component For Success
    Feb 3 2026

    In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.


    This is about branding that works, not branding that just looks good.


    We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.


    What we cover in this episode:

    • Why branding should be built for effectiveness, not personal preference

    • How standout brands win by going against the category norm

    • The difference between scalable branding and trendy design

    • Why consistency beats cleverness every time

    • How brand trust directly impacts conversion rate and repeat purchase

    • Why changing your logo “to keep it fresh” usually hurts growth

    • How to define what your brand stands for — and what it stands against


    We also walk through:

    • Choosing colour palettes with intention (not trends)

    • Why logos should be recognisable, not descriptive

    • How typography and tone of voice shape trust

    • Why every brand needs a clear “brand bible” before scaling


    This episode also feeds into what we’re building for 2026 - the newly named The Unofficial Shopify Growth Vault, a central hub of practical Shopify growth content launching September 2026.


    If you run a Shopify store, ecommerce brand, or agency, this episode will help you rethink branding as a growth lever, not a design exercise.


    👉 Don’t forget to sign up for the Shopify Growth Vault 2026, launching 1st September

    Visit: ⁠⁠https://wwspodcast.com/pages/shopify-summit-2026


    Follow us on socials:

    ⁠⁠https://www.instagram.com/winningwithshopifypodcast⁠

    ⁠https://www.tiktok.com/@winningwithshopify⁠

    ⁠⁠⁠https://www.youtube.com/@winningwithshopify


    Join our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠

    Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency


    Become a podcast sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠⁠
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    28 mins
  • What Ecommerce Brands Are Missing

    What Ecommerce Brands Are Missing
    Jan 27 2026

    In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.


    Topics covered:

    • Why email remains one of the most underused revenue channels

    • 4.6 billion global email users - and why retention matters more than acquisition

    • The risks of over-reliance on Google Ads and paid traffic

    • How to build a more resilient ecommerce business using existing customers

    • TikTok’s US algorithm split and what it means for brands and advertisers

    • Why change creates opportunity for marketers who move quickly


    Platform & partner updates:

    • Yoast’s new Site Kit by Google integration (WordPress)

    • Tracking brand visibility in Google Gemini with Yoast AI Brand Insights

    • Agentic commerce and why it matters as AI search evolves

    • Sales tax changes for SaaS and cloud services in the US (via TaxCloud)


    Quivia (quick facts from the episode):

    • Average UK child spends 92 minutes per day on YouTube

    • 64% of the world’s population uses social media

    • TikTok was the most downloaded app of 2025


    If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.


    👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st September

    Visit: ⁠wwspodcast.com⁠ → Shopify Summit 2026


    Follow us on socials:

    ⁠https://www.instagram.com/winningwithshopifypodcast

    https://www.tiktok.com/@winningwithshopify

    ⁠⁠https://www.youtube.com/@winningwithshopify⁠


    Join our newsletter: ⁠https://wwspodcast.com/⁠

    Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency


    Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠
    Show More Show Less
    17 mins
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