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Winning Stories Rely On Details: Make Them See It, So They Trust It

Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene.

And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a simple 3-question exercise you can use to upgrade any story you tell in your content.

What You’ll Learn

• Why details create trust faster than “expert” statements
• The difference between a summary and a scene (and why most content stays forgettable)
• The 3 types of details that make stories hit:
  • Sensory details (what you saw, smelled, heard, felt)
  • Specific details (what actually happened, not the vague version)
  • Emotional truth (the unpolished thought in the moment)
• Build A Scene in 60 Seconds: A simple exercise to turn any business moment into a story people feel

If your stories aren’t landing, don’t change your whole brand. Change your details.

Try the scene exercise and tell one story as a scene this week.

Want help turning your experiences into stories that connect and convert? You know where I will be!

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