Win by Focusing on Your Core Users
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About this listen
Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.
Today we discussed:
[00:00] Opening
[00:09] Introducing Shane Murphy-Reuter
[00:51] Extending Your Core Business
[04:47] How Hyperfocus Protects Your Business
[06:51] Find your Unique Advantage
[10:28] Messaging for Clients with Different Needs
[15:05] Shifting Mindset to Deal with Growth
[17:00] Incentivizing Sales Teams
[19:00] How Will AI Effect Scheduling Software
More About Shane Murphy-Reuter:
Check out Shane Murphy-Reuter's Website: https://calendly.com/
Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/
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