Are you only hiring "charismatic" salespeople? In this deep-dive interview, Stevan Adjemian of Red Rock Roofing reveals why that strategy fails and why having "5 all-stars" (like 5 LeBron Jameses) will destroy your team.

This episode is a masterclass in true leadership.

Steve breaks down the critical difference between a "roofing company" and a "roofing organization." He shares his secrets on how to identify character (not just skill) in hiring, how to build a selfless culture, and why your "bench players" (production team) are just as crucial as your "starting five" (sales team).

If you want to become a leader who builds a legacy focused on impact over revenue, this episode is mandatory viewing.

In This Episode, You Will Learn:

• The 3 P's: People, Process, & Procedures
• How to identify Character vs. Charisma in the hiring process.
• The "Bodybuilder" Example: Why drive and curiosity trump natural talent.
• How to stop micromanaging and give your team "permission to fail."
• CRITICAL: How to integrate your production/labor teams into your company culture.
• The art of giving (and receiving) constructive criticism as a leader.

Guest: Steve Adjemian (Red Rock Roofing, Colorado)

Host: Muhammad Faiz

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#roofingbusiness #leadership #companyculture #Hiring