Wild Earth & BrandFirst

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Wild Earth & BrandFirst

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About this listen

Wild Earth fits perfectly into the Alternative Protein landscape. They are innovating pet food and creating a completely different format of sustenance for our furry friends. They utilize Koji, which is protein-packed and rich in amino acids, as the base for their pet food formula. This is the same Koji you didn't even know you were familiar with, because it is used to make miso paste, sake, and is currently a component added to create the umami flavor in high-end culinary cookery. Their first product is a clean high-protein dog treat that is eco-friendly and renewably sourced.

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