‚Wicked Moments‘ und Customer-Lifetime-Value – CX bei Fressnapf mit Dr. Jens Pippig
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‚Wicked Moments‘ und Customer-Lifetime-Value – CX bei Fressnapf mit Dr. Jens Pippig
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About this listen
Fressnapf hat sich vom klassischen Händler zur Experience-Brand entwickelt. Dr. Jens Pippig, CCO bei Fressnapf, spricht über die spannende Reise des Unternehmens und gibt Einblicke, wie sie als Marktführer Trends setzen: von Click & Collect über den Tierarztservice Dr. Fressnapf bis hin zu KI, die Customer Experience neu denkt.
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