Why your marketing campaigns are failing
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Why your marketing campaigns are failing
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About this listen
Ever wonder why some marketing campaigns absolutely fly while others fall flat?
The secret is not about one big "yes," but rather about a sequence of tiny "yeses" that lead to the sale.
Most marketers focus on the hook and pray for conversions. But the real magic happens in between. It's about crafting a journey that keeps your audience engaged at every step.
Hook → Consider → Desire → Action
Each stage is a psychological checkpoint. Nail them all, and you've got a winner on your hands.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.