Why the founder of Triangl flipped her life upside down
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Why the founder of Triangl flipped her life upside down
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About this listen
In 2012, Erin Deering and then-partner Craig launched a business that would become one of the most iconic bikini brands in the world. Instagram was just beginning and Erin had a brainwave: why not gift some of their product to up-and-coming celebrities on the platform, and see if that boosted the profile of the brand? And not long after, Triangl bikinis exploded - and a new age of marketing was born.
In this incredibly candid episode of Under the Gloss, Erin opens up to Phoebe about life behind the scenes at the company that pioneered influencer marketing, why the Forbes rich list and a superyacht weren't enough to buy her happiness and how radical honesty has freed her from the weight of other people's opinions.
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