Why the World's Greatest Sellers Are the Opposite of Who You Think They Are
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Why the World's Greatest Sellers Are the Opposite of Who You Think They Are
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About this listen
Colin Coggins and Garrett Brown set out to research and write about the common characteristics between world's greatest salespeople. They discovered the commonalities are not swagger and a know-it-all attitude, but instead focus on authenticity and include what they call "intentional ignorance."
In our conversation, they discuss their book, "The Unsold Mindset," and why the world's greatest sellers are the opposite of who you think they are.
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