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Why sustainability can be profitable from day one

Why sustainability can be profitable from day one

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Most leaders see sustainability as a necessary expense, but Alexander Hauser, CEO of TTSP HWP, believes that mindset is holding businesses back. In this episode of CEO: Behind the Scenes, Hauser draws on decades of experience designing and developing data centers across Europe to explain how energy grid constraints, often framed as roadblocks, can actually unlock innovation, efficiency and long-term value.Hauser explores how integrating renewables and smarter energy design can dramatically reduce operating costs and what the rapid rise of AI means for infrastructure, energy demand and leadership decision-making. He also shares why he refuses to accept “it’s not possible” as an answer and what it takes to build value inside imperfect systems.This conversation offers a sharp reframing of sustainability as a strategic advantage and a compelling case for why the leaders willing to challenge assumptions are the ones shaping what comes next.

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