Why niching doesn't always work. cover art

Why niching doesn't always work.

Why niching doesn't always work.

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When you start a business everybody always talks about niching. Identifying your ideal client. And yes, in many cases it is important, but does it always work? Or in some cases can niching actually hold you back.......
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.