Why ‘fake it till you make it’ is terrible for business cover art

Why ‘fake it till you make it’ is terrible for business

Why ‘fake it till you make it’ is terrible for business

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Entrepreneur and Childs Farm founder Joanna Jensen shares how a know-it-all attitude can stall growth and why confidence alone can’t save a struggling enterprise. She discusses lessons from her new book, ‘Making Business Child’s Play: How to Build a Winning Brand’, a practical guide to creating companies that last.

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