Why 'brand purpose' doesn't really matter
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Why 'brand purpose' doesn't really matter
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About this listen
Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not).
See omnystudio.com/listener for privacy information.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.