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We sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook.

• who Content Collab helps and how the services work
• how to outsource content yet keep your own voice
• why being social matters more than perfect scheduling
• four common content roadblocks and simple fixes
• five categories for easier ideation and planning
• batching evergreen reviews and newsletters
• carousels versus video performance by platform
• the pratfall effect and building trust with raw video
• AI avatars, disclosure, and the trust recession
• choosing a primary platform and repurposing
• moving audiences to owned assets like email and apps
• practical weekly cadence and testing frameworks

Follow Ellen on Instagram to catch upcoming webinars and templates for property managers

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is kindly sponsored by The Associates Co.

The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+

Head over to www.theassociatesco.com

This podcast is kindly sponsored by Longreach

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