Here are the Top 5 Reasons Real Estate Agents Don’t Put Out Social Media Content — stated clearly and based on what agents commonly express:

1. Fear of Judgment or Not Feeling “Good Enough” On Camera

Agents worry about:

• How they look or sound
• Whether they’ll say the “wrong” thing
• What other agents will think
  This is the #1 psychological block. The internal voice says:
  “Who am I to be the one teaching, sharing, or giving advice?”

Reality: The market rewards authenticity, not perfection.

2. They Don’t Know What to Post

Agents often think content must be:

• Cinematic
• Professionally edited
• Perfectly scripted

So instead of simple, consistent content (market updates, community highlights, buyer/seller tips), they overthink — and post nothing.

3. They’re Afraid of Being Salesy

Many agents don’t want to come across as pushy or “that realtor who’s always promoting.”
So instead of sharing value-driven content, they avoid content altogether.

Key Shift:
You’re not selling.
You’re documenting and educating.

4. Perfectionism / Overproduction

They think:

• “I’ll start once I get the right camera.”
• “I need a better script first.”
• “I’ll wait until my branding is finished.”
• “I’ll post after I redo my website.”

They wait for perfect conditions that never come. Consistency beats quality every time.

5. Lack of a Simple, Repeatable System

If every post takes:

• Too long to think of
• Too long to write
• Too long to record/edit

They give up.

Agents who win have:

• A content plan
• Templates
• Reusable frameworks
• A weekly workflow

Not motivation — a system.

Bottom Line

Agents aren’t lacking skill or content ideas.
They’re battling:

Once they switch to simple, consistent, authentic posting, everything changes:

• More reach
• More trust
• More inbound business
• More referrals
• More conversations

God Bless!

Brian Stephens

Realtor, eXp Realty

www.realtorsoffaith.com