The episode explores one of the most critical starting points: Why OKRs? You will hear why imitative answers (like "Google did it" or "Our CEO read Measure What Matters and lots of successful companies do OKRs" fail.

And more importantly, how strong OKR deployments begin with a clear understanding of the ONE BIG PROBLEM leadership is trying to solve with OKRs.

You also get the context for why Ben created "10 universal deployment parameters" (the questions you must answer BEFORE deploying OKRs) as context for the next 10 episodes!

Ben shares a pivotal moment early in his OKRs coaching journey, a training workshop in Paris that did not go as planned. What seemed like a straightforward workshop quickly turned into hours of debate about alignment, KPIs, performance reviews, and how OKRs should actually be deployed.

On the long flight home, Ben reflected deeply and identified a powerful insight: before any OKRs training begins, organizations must first align on a clear set of foundational decisions. He later named these decisions deployment parameters.

You will learn why every successful OKR program begins with clarity on how OKRs will be implemented, and why skipping this step often leads to confusion, misalignment, and weak execution.

Request your free OKRs 1:1 Consult via Ben@OKRs.com