If you have a website… but your Instagram link is sending people somewhere else We need to talk.

In this episode, I’m breaking down one of the simplest but most overlooked website upgrades you can make and why your link in bio should not be a Linktree.

Because you are working way too hard for those clicks to send them somewhere that doesn’t actually benefit your business.

What sparked this episode

A few weeks ago, I was part of a marketing panel with some incredible women where we talked all things websites, social media, email marketing, and analytics.

One topic that came up?

Link in bio tools like Linktree.

And my hot take is this:

👉 If you have a website, you should not be using one.

Why Linktree isn’t the move (for business owners)

Linktree absolutely has its place. It’s great for:

• Influencers
• Affiliate marketers
• Creators without websites

But if you do have a website, using Linktree creates a huge missed opportunity.

You’re essentially doing all the work to get someone to click… and then sending them somewhere that doesn’t benefit you long-term.

What to do instead

Create a custom link in bio page on your website.

Think of it as your own version of Linktree… but better.

This page should live directly on your site (something like /links) and include:

• Your offers
• Your free resources
• Your latest content
• Your booking links
• Anything you regularly send people to

Why this matters (a lot)

1. You’re driving traffic to your

2. It helps your SEO

3. You get full control over your branding

4. Better analytics + tracking

5. It just feels more polished

How to create your own

If you have a Showit website, this is incredibly easy to set up.

I actually include a custom link page like this for all of my website clients, and I also created a template based on my own page that you can customize.

If you’re not on Showit, no worries. You can:

• Search Etsy for link in bio website templates
• Build a simple page within your existing platform
• Keep it clean, mobile-friendly, and easy to navigate

My biggest takeaway

You are working hard for every single click.

Don’t waste it.

Send people somewhere that supports your business, builds your brand, and actually works for you long-term.

🔗 Mentioned in this episode

• My custom link in bio template for Showit websites
• Pink Clover Studio in Windham, NH
• Resonate Social
• J and M Marketing

Loved this episode?

If this gave you an “oh wait… I should fix that” moment, you’re not alone.

And if your website still isn’t pulling its weight?

That’s kind of my thing 😉

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand