Everyone’s talking about passive income—but are they telling the whole story? Emily Merrell and Lexie Smith peel back the glossy Instagram filter and dig into what it actually takes to launch a successful course or low-ticket offer as a coach in 2025.

Emily breaks down the myth of “build it and they will come,” while Lexie throws some real math at our course creation dreams—yes, we’re talking ad spend, ROAS, and whether your 1K followers will cut it. Together, they dissect the economics of digital products and deliver a no-BS roadmap to making course sales work without betting your whole business on it.

This episode is for the coach who’s been tempted by $49 course promises, wondering if their audience is ready—or even wants it. Spoiler: market research matters, and so does managing your expectations.

In this episode, we discuss:

• How big does your audience need to be to make passive income from courses?
• What’s the real cost behind a “$100K course launch”?
• Should you spend money on ads or start with organic sales?
• How many courses do you need to sell to hit your income goals?
• Is your course idea even something people want? (And how to find out.)
  
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