What if your headshot is the reason people click on your profile… or scroll straight past you?

In this session, headshot specialist Brad Delaney breaks down why your profile photo is one of the most important marketing assets you have—and how to make sure it positions you as confident, capable, and professional.

Brad shares practical techniques you can use instantly to look better in photos, along with insights into what your headshot should (and shouldn’t) communicate. Whether you're updating LinkedIn, your website, or social media, this session will change how you think about being on camera.

What You’ll Learn:

• What a true headshot is (and how it differs from branding photos)

• Why your headshot should focus on competence, not personality

• The real purpose of a headshot in business and marketing

• The “Level Method” for looking better in every photo

• How to position your face for a sharper jawline instantly

• How your eyes and expression impact how people perceive you

• How to find your ideal smile for different platforms

• What to look for when choosing a professional photographer

Why It Matters:

Your headshot is often the first impression people have of you online. Before they read your bio, visit your website, or contact you—they see your face.

A poor-quality or poorly executed photo can reduce trust and credibility instantly. On the other hand, a strong, professional headshot can position you as confident, capable, and worth engaging with.

Understanding how to present yourself visually isn’t about vanity—it’s about making sure your image supports your expertise and attracts the right opportunities.

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About the Speaker:

Brad Delaney is a specialist headshot photographer based on the Gold Coast and Brisbane. Known as “The Headshot Guy,” he helps professionals and business owners create powerful, high-impact images that enhance their personal brand and online presence.

With years of experience and a unique coaching-based approach, Brad teaches clients how to be photogenic and consistently look confident on camera.

Timestamps:

00:00 Why your headshot matters more than your personality

01:36 Introduction to Brad and his journey into photography

06:17 Why niching into headshots changed his business

10:07 What a headshot actually is (and what it isn’t)

13:33 The real purpose of a professional headshot

18:15 Why personality shouldn’t be the focus of your image

24:20 How expression shapes how people perceive you

32:16 The “Level Method” for looking great in photos

40:16 How to use your eyes, mouth, and posture effectively

46:53 Choosing the right photographer and setup

55:31 Practical tips for clothing, lighting, and preparation

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