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Why Women Are the Future of E-Commerce Sales

Why Women Are the Future of E-Commerce Sales

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 According to 2019 Bureau of Labor Statistics data, women are underrepresented in B2B sales in most industries despite 86% of women achieving quota, compared to 78% of men. The reality is that women succeed in sales by excelling at different capabilities than men. In this roundtable episode of Unstoppable, Audrey Houghton, Tess Scanlon, and Jess Lumpkin discuss how the skills of women are becoming more relevant in the fast-growing, once male-dominated field of e-commerce sales.

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